How can we address the stigma surrounding formula feeding for mothers?

We need to avoid being reductionist about infant feeding choices. While breast milk is often placed on a pedestal as 'liquid gold,' we must acknowledge that not everyone can breastfeed, and those parents and babies deserve the best options too. Changing the stigma requires a two-pronged approach: first, recognizing formula as a valid feeding choice rather than ignoring its importance as critical nutrition; second, elevating the standards for formula products themselves. We cannot continue to make mothers feel inadequate for using formula while simultaneously neglecting to ensure those products meet the highest possible standards.