Why could Blinkit potentially beat Amazon in India over the next 10 years?

Blinkit, once a struggling unit, has transformed from a landmine to a goldmine in just two years through revolutionary business strategies in the quick commerce sector. The company has achieved remarkable growth, even outpacing its parent company Zomato, by fundamentally changing how Indian consumers shop online. Their business model excels in the three Cs of e-commerce: convenience, cost, and catalog, with an impressive average order value of 635 rupees. This transformation reflects a significant shift in consumer behavior across India's diverse market. Blinkit's rapid adaptation to local needs positions it to potentially surpass established giants like Amazon in the Indian e-commerce landscape within the next decade.