How is AI changing the balance between quality and quantity in content marketing?

According to Sean Watase, AI is restoring balance between quality and quantity in marketing. While recent years have shifted toward quantity-based marketing (producing more content hoping something will succeed), AI tools now enable creators to maintain high output while significantly improving quality. AI saves time by quickly generating images and providing strategic assistance, allowing marketers to redirect saved time into creating better content. Rather than simply replacing jobs, AI enables professionals to enhance their current work processes, maintaining necessary quantity while elevating quality standards without sacrificing efficiency.