What is Jenga storytelling and how does Mark Rober use it in his videos?

Jenga storytelling is a narrative technique Mark Rober employs in his videos where he builds tension like stacking Jenga blocks. He teases the main payoff early (often matching his thumbnail), but then takes viewers back in time to build context and anticipation. Similar to Jenga, viewers know the eventual outcome but remain engaged through the journey. Rober creates investment by establishing relatable setups—whether it's package thieves or squirrels eating birdseed—then gradually constructs the story toward an inevitable but satisfying conclusion that delivers on his initial promise.