How did Angela Ahrendts discover her passion for merchandising and marketing?

Angela Ahrendts discovered her passion while visiting her sister at Ball State University. She encountered a sign about upcoming merchandising and marketing classes that resonated deeply with her, describing it as feeling like "all of my dreams." Though she hadn't previously known about merchandising or marketing specifically, the description sounded like "exactly the door I wanted to go through." This chance encounter led to a decisive moment in her career path. She returned home, signed up to attend Ball State, and committed to studying merchandising and marketing - a field that would eventually lead her to executive positions at global companies like Burberry and Apple.