How is AI being used to enhance user experiences in creative agency work?

Creative agencies are leveraging AI to create compelling user experiences that enhance brand engagement. In Brian Tillman's work with Blackbird, an AI company doing cutting-edge research on narrative intelligence, they fully embraced AI-generated art to develop a bold visual identity where the interface feels interactive, with elements like glowing eyes that seem to watch users as they scroll. Rather than just implementing a vision, the focus is on creating the best possible experience using collective skills, resulting in websites that are engaging, tactile, and industry-defining. This approach effectively plants a flag for brands in competitive digital spaces.