Startup Founders

What is Bobi and what makes it unique in the baby formula market?

Bobi is the first and only USDA-certified organic baby formula manufactured in the United States. Founded by Laura Modi in 2018, the company was created after Modi discovered that existing baby formulas contained ingredients she wouldn't want to feed to children. Named after her daughter's word for bottle, Bobi represents Modi's mission to redefine health standards in the multi-billion dollar baby food industry. Modi's background includes working at major tech companies like Google and Airbnb before launching this pioneering organic formula company.