Social Media Marketing
What is a competitor analysis in digital marketing and how can it benefit your marketing strategy?
A competitor analysis is a critical step in digital marketing where you evaluate what competitors are doing, where they're excelling, and where opportunities exist for you to outperform them. You can use various tools such as Ubersuggest, SEMrush, and Ahrefs to see which keywords competitors rank for, what content they produce, and how their social media strategies work. By conducting this analysis, you can identify gaps in competitors' strategies and capitalize on them in your own digital marketing plan. These insights help you craft the right message, choose appropriate platforms, and optimize your marketing efforts based on competitive intelligence rather than starting from scratch.
Watch clip answer (01:11m)
Ajay Dhunna
02:48 - 04:00
What is the 30155 rule for networking on LinkedIn?
The 30155 rule is a strategic networking approach for LinkedIn growth. First, identify and follow 30 industry peers at your level who share your target audience. Then, find 15 influencers who attract similar audiences. Finally, follow 5 active profiles of your ideal buyers (decision makers). The key is to engage with their content daily, not just follow passively. This strategy works by exposing you to your target audience, building relevant connections, and keeping you top of mind in your industry. Dedicating 30 minutes at lunch and 15 minutes in the evening for engagement can effectively implement this networking strategy.
Watch clip answer (06:18m)
Filipa Canelas
04:27 - 10:46
What are content pillars and why are they important?
Content pillars are an organizational framework for structuring your overall content strategy and social media production process. They serve as the core foundation that guides what you create and share on social platforms, bringing clarity and direction to your content creation efforts. As Amber Figlow explains from her decade of experience in the field, content pillars are essential for executing an effective content strategy. They help streamline planning, ensure consistency, and align your social media presence with broader business objectives.
Watch clip answer (00:21m)
Amber Figlow
00:08 - 00:30
What makes a LinkedIn profile effective for storytelling and client attraction?
An effective LinkedIn profile tells a clear story about who you are, identifies your ideal clients, and demonstrates how you help them. The expert emphasizes that while comprehensive optimization includes multiple levels (from basic to advanced), beginners should at least complete the 'level zero' checklist to establish a basic profile. The video offers a free multi-level checklist to help users assess and enhance their profiles, with the promise that completing all levels will make you a 'LinkedIn All Star.' This strategic approach to profile optimization transforms your LinkedIn presence into a lead generation tool through authentic storytelling.
Watch clip answer (00:45m)
Saurav from SalesRobot
15:28 - 16:14
What are the key elements for optimizing a LinkedIn profile?
When optimizing a LinkedIn profile, multiple essential elements need attention as highlighted by the LinkedIn marketing expert. These include customizing your URL, crafting an effective headline, selecting an appropriate profile picture, designing a professional banner, writing a compelling about section, and sharing strategic posts. Additional important components include properly showcasing your career history and gathering meaningful recommendations. All these elements work together to create a comprehensive, optimized LinkedIn presence that can help attract your ideal audience and improve engagement. The expert mentions these are covered in detail in a separate video resource.
Watch clip answer (00:33m)
Jayant Padhi
14:17 - 14:50
How has LinkedIn's algorithm changed and what strategy works well for B2B companies today?
LinkedIn's algorithm is constantly changing, shifting away from the historical model where followers automatically saw company updates. Today's effective approach is more focused on outbound engagement and community management rather than just pushing out content. Social listening has become crucial - identifying relevant conversations, adding meaningful comments, and engaging with existing content posted by others. This strategy drives better traffic and engagement to company pages while cultivating the two-way conversations people value on social media. Though companies still share owned content like announcements and webinars, the outbound approach is currently working best with LinkedIn's algorithm.
Watch clip answer (01:46m)
Bospar PR
06:59 - 08:45