Social Media Credibility
How can I enhance my LinkedIn profile's credibility with Skills and Recommendations?
LinkedIn Skills and Endorsements are powerful ways to boost your visibility, despite seeming like a small profile component. You can select up to three skills to pin at the top, which should reflect what you want to be known for. Having others endorse these skills provides social proof of your expertise and helps you appear in relevant searches. Recommendations take this credibility further by allowing coworkers, clients, or partners to share what it's like working with you. This section functions like five-star reviews directly on your profile. To add recommendations, you'll need to request them from your connections by adding a new profile section and selecting people you're already connected with on LinkedIn.
Watch clip answer (02:27m)
Kevin Stratvert
11:37 - 14:04
What are the four key components of the LinkedIn Social Selling Index (SSI)?
The LinkedIn Social Selling Index consists of four key components: establishing a professional brand, identifying the right connections, engaging with insights, and building meaningful relationships. Maintaining a high SSI score through consistent activity can place users in the top percentile of their industry peers. This is achieved by posting relevant content, engaging with others' content, optimizing your LinkedIn profile, and cultivating a community. The speaker attributes their top 1% ranking to these consistent practices, which have directly contributed to their business growth.
Watch clip answer (01:14m)
Marcus Chan
34:46 - 36:00
What are effective follow-up strategies to increase sales conversions?
Effective follow-up strategies include understanding that most prospects require nurturing rather than immediate decisions, mapping out a structured follow-up process with specific messaging for each step, and automating as much of the process as possible while maintaining personalization. Timing is crucial - follow up immediately after initial contact and consistently during the first seven days. Creative approaches like using social proof, sending personalized memes, anniversary gifts, and snail mail can significantly differentiate your outreach. These strategies work because they maintain prospect engagement, build trust, and keep you top-of-mind, ultimately leading to higher conversion rates.
Watch clip answer (00:57m)
Cheryl C Perez
02:36 - 03:34
How can social proof be used effectively in follow-up strategies?
Social proof is a powerful follow-up strategy that incorporates testimonials, video screenshots, and other evidence of client success to help convert prospects. By strategically sharing these materials during follow-ups, you demonstrate credibility and create peer pressure that influences decision-making. The more testimonials collected, the greater your results will be. Social proof works because it helps prospects who are on the fence or even resistant to move toward a positive decision. Testimonials are particularly effective as they allow potential clients to see others' positive experiences, making them more likely to believe in your value.
Watch clip answer (07:26m)Cheryl C Perez
15:08 - 22:35
What are the essential guidelines for creating an effective LinkedIn profile photo?
An effective LinkedIn profile photo should be clear, recent (within the last couple of years), and high-quality with a minimum size of 400 by 400 pixels. Dress professionally or in business casual attire that matches your industry. Your photo should display a friendly, approachable facial expression, ideally with a smile, against a neutral or subtle background. Proper lighting is crucial - positioning yourself in front of a window makes a significant difference. When cropping, ensure your face takes up about 60% of the frame, focusing on the chest or shoulders up. Avoid heavy filters, excessive editing, selfies, and group shots. Having a professional profile photo increases your visibility dramatically, making you 14 times more likely to get profile views and 9 times more likely to receive connection requests.
Watch clip answer (03:59m)
Professor Heather Austin
01:40 - 05:40
How do I verify my LinkedIn account and what are the benefits?
LinkedIn verification increases profile views by up to 60%, improves message response rates, and elevates your personal brand's credibility. The process is relatively quick, requiring your mobile device and passport for identity verification. First, locate the verification option on your profile or homepage, then follow the guided steps that include scanning your passport, verifying the NFC chip, and completing facial recognition checks by looking straight, left, and right. The verification badge appears almost immediately after successful completion, distinguishing your profile as authentic.
Watch clip answer (03:04m)
RESTACK
00:00 - 03:04