SEO
What digital marketing strategies can help small businesses get started online?
Small businesses can begin their online journey through several digital marketing strategies. As Torie Mathis explains, these include social media marketing, email marketing, search engine optimization (SEO), and content marketing. For those needing guidance, Mathis offers various resources like videos and articles that help entrepreneurs understand these concepts and implement them effectively. These digital marketing approaches provide cost-effective alternatives to traditional marketing, making them particularly valuable for businesses with limited budgets.
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Torie Mathis | Digital Marketing
11:21 - 11:37
What are the popular digital marketing channels for businesses?
There are numerous digital marketing channels available, and the key is selecting those that best align with your specific business needs. Popular channels include search engine optimization (SEO), social media marketing, content marketing, pay-per-click (PPC) advertising, and email marketing. Each of these channels serves different purposes in a comprehensive digital marketing strategy. The effectiveness of these channels varies depending on your business model, target audience, and marketing objectives. Choosing the right mix of these digital marketing channels can help businesses enhance their online presence and achieve their marketing goals efficiently.
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InfoGuru
02:24 - 02:43
What is Mobile First Indexing and how does it impact websites?
Mobile First Indexing is Google's process of using smartphone agents in their Googlebot web crawler to scan and index website content. Historically, Google used desktop versions for evaluation, but now the mobile version is considered the primary version on Google's search engine. This shift aims to provide better experiences for mobile users, who represent the majority of web traffic today. For website owners, this means ensuring equal quality across both mobile and desktop versions of their sites. Older websites need to be evaluated for mobile-friendliness, while new sites are automatically indexed with mobile priority. The change doesn't create a separate index but rather changes which version of a site Google prioritizes when evaluating content quality and relevance.
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Agency Partner Interactive
00:11 - 03:58
How effective is AI in content creation for SEO?
AI tools like ChatGPT need significant human modification to meet Google's E-A-T standards. Neil Patel emphasizes that while people overestimate AI's capabilities in the short term, they also underestimate its long-term potential. Currently, AI creates content by drawing from existing web information, making it difficult to generate truly unique articles that would rank well for competitive keywords. For effective SEO, content must stand out among billions of competing pages, and AI alone cannot yet achieve this level of originality and authority. Human oversight remains essential for producing high-quality, competitive SEO content.
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Jon Penberthy
15:53 - 18:16
How do you create and implement schema markup using JSON-LD?
Creating schema markup with JSON-LD is straightforward, especially if you're familiar with coding. You can either write schema yourself or use tools like Merkle or Google's Structured Data Markup Helper, though these only cover basic markup types. The implementation process involves creating a JSON-LD snippet that includes context (schema.org), type (e.g., Service or LocalBusiness), and relevant details like business name, location, and services offered. Once completed, the schema markup is pasted into the header position of your webpage's HTML. For complex implementations, it's advisable to have a developer handle this to avoid potentially damaging your page.
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LinkBuilding HQ
04:38 - 07:00