SEO strategy
Why should marketers combine both paid and organic marketing strategies?
According to Neil Patel, combining paid and organic marketing strategies leads to full funnel growth. He emphasizes that successful digital marketing isn't about choosing between SEO or paid advertising, but about leveraging all profitable channels together. Patel recommends investing in paid marketing for both search and social media applications, noting that it works effectively alongside organic efforts. He advises marketers to ensure every website visitor is accounted for, regardless of whether they come through paid or organic channels, to maximize marketing effectiveness and drive comprehensive results.
Watch clip answer (00:26m)
Neil Patel
57:32 - 57:59
What digital marketing strategies can help small businesses get started online?
Small businesses can begin their online journey through several digital marketing strategies. As Torie Mathis explains, these include social media marketing, email marketing, search engine optimization (SEO), and content marketing. For those needing guidance, Mathis offers various resources like videos and articles that help entrepreneurs understand these concepts and implement them effectively. These digital marketing approaches provide cost-effective alternatives to traditional marketing, making them particularly valuable for businesses with limited budgets.
Watch clip answer (00:15m)
Torie Mathis | Digital Marketing
11:21 - 11:37
What is Mobile First Indexing and how does it impact websites?
Mobile First Indexing is Google's process of using smartphone agents in their Googlebot web crawler to scan and index website content. Historically, Google used desktop versions for evaluation, but now the mobile version is considered the primary version on Google's search engine. This shift aims to provide better experiences for mobile users, who represent the majority of web traffic today. For website owners, this means ensuring equal quality across both mobile and desktop versions of their sites. Older websites need to be evaluated for mobile-friendliness, while new sites are automatically indexed with mobile priority. The change doesn't create a separate index but rather changes which version of a site Google prioritizes when evaluating content quality and relevance.
Watch clip answer (03:46m)
Agency Partner Interactive
00:11 - 03:58
How effective is AI in content creation for SEO?
AI tools like ChatGPT need significant human modification to meet Google's E-A-T standards. Neil Patel emphasizes that while people overestimate AI's capabilities in the short term, they also underestimate its long-term potential. Currently, AI creates content by drawing from existing web information, making it difficult to generate truly unique articles that would rank well for competitive keywords. For effective SEO, content must stand out among billions of competing pages, and AI alone cannot yet achieve this level of originality and authority. Human oversight remains essential for producing high-quality, competitive SEO content.
Watch clip answer (02:22m)
Jon Penberthy
15:53 - 18:16
How do you create and implement schema markup using JSON-LD?
Creating schema markup with JSON-LD is straightforward, especially if you're familiar with coding. You can either write schema yourself or use tools like Merkle or Google's Structured Data Markup Helper, though these only cover basic markup types. The implementation process involves creating a JSON-LD snippet that includes context (schema.org), type (e.g., Service or LocalBusiness), and relevant details like business name, location, and services offered. Once completed, the schema markup is pasted into the header position of your webpage's HTML. For complex implementations, it's advisable to have a developer handle this to avoid potentially damaging your page.
Watch clip answer (02:22m)
LinkBuilding HQ
04:38 - 07:00