Recruitment and Talent Acquisition
How do you post a job on LinkedIn?
To post a job on LinkedIn, first log into your account and click on the Jobs icon in the upper menu. Then select 'Post a free job' and fill out essential information including job title, company name, and workplace type (on-site, hybrid, or remote). Next, create a detailed job description, add required skills, and set up applicant options by choosing whether to receive applications via email or an external website. Finally, add screening questions to filter qualified candidates, preview your listing, and click the 'Post Job for free' button to publish it.
Watch clip answer (04:55m)
Think Tutorial
00:02 - 04:58
How should I analyze LinkedIn job postings to adjust my interview strategy?
When analyzing LinkedIn job postings, look for key indicators like how long the position has been open and the number of applicants. For positions open 3-6 months, adopt a more aggressive approach to uncover why it's remained unfilled and what skills other candidates are missing that you could provide to benefit the organization. For newer positions, focus on understanding the urgency of the hiring need and why the position was created. If you notice signs of explosive growth (like multiple similar openings globally), emphasize your ability to work in a fast-paced environment, deliver quick results, and implement process improvements for faster hiring.
Watch clip answer (01:50m)
Jeff H Sipe - Practice Interviews
06:06 - 07:57
What are the options for posting jobs on LinkedIn and how do they compare?
LinkedIn offers two main options for job postings. The first is paid job listings, which appear in LinkedIn's job board database. These operate on a pay-per-click model where you only pay when users view your posting, with customizable daily budgets to control spending. The second option is posting free links to career portals on your company page, which limits visibility to your network and followers. Smaller companies with limited LinkedIn presence may benefit from paid listings to reach active candidates unfamiliar with their brand, while companies with large audiences might effectively use free postings.
Watch clip answer (00:51m)
Recruiter Preston
06:27 - 07:19
How does LinkedIn measure the success of targeted recruitment campaigns?
LinkedIn measures campaign success through aggregated data analysis rather than tracking individual candidates. They focus on 'influenced hires' as a key metric, examining reach (how many people from the target audience saw the campaign) and conversion rates. Through tracking pixels that connect with their ATS data, they can follow candidates through the recruitment process. While targeting demographics has limitations due to privacy concerns, LinkedIn concentrates on establishing consistent measurement benchmarks over time. This approach allows them to determine whether campaigns perform above or below average, providing a reliable framework to evaluate return on investment for their recruitment marketing efforts.
Watch clip answer (01:50m)
Fairygodboss
32:17 - 34:08
How do you create a job posting that stands out on LinkedIn?
To create a standout job posting on LinkedIn, first fill out all essential details including searchable job title, salary range, work location (remote/on-site), and company information like size and industry. These elements help your posting get found. Second, create a concise job posting of about 250 words that focuses on impact, everyday activities, and mandatory requirements. Avoid using job descriptions filled with buzzwords like "collaborative team players" or "passionate leaders" without context. Instead, provide clarity with specific, tangible examples and limit mandatory requirements to fewer than seven bullets to ensure equity in your recruitment process.
Watch clip answer (03:27m)
Hiring Help With Kat Kibben
01:14 - 04:42
How much does it cost to post a job on LinkedIn and what pricing model do they use?
LinkedIn uses a pay-per-click model for job postings, where recruiters only pay when a user views the job listing. This makes it a relatively cost-effective option compared to flat-fee job boards. The platform allows users to set a daily budget to control spending and even provides budget recommendations based on similar job listings in the market. Alternatively, companies can post links to their career portals on their LinkedIn company page for free, which works well for organizations with a large audience. However, this free option limits reach to only your network and followers, making paid listings more advantageous for smaller companies still building their LinkedIn presence who need to reach active candidates outside their existing connections.
Watch clip answer (00:40m)
Recruiter Preston
06:38 - 07:19