Psychology
Why do some LinkedIn messages get instant replies while others are ignored?
LinkedIn messages get better responses when you understand the platform's indicators and use psychology effectively. The green circles in your inbox provide crucial information - hollow green means the person has mobile push notifications on, while solid green indicates they're currently online. By prioritizing messages to people who are active, your response rate can triple overnight. Using audio messages creates intrigue like a mysteriously wrapped present, making people eager to respond. The technique makes connections feel seen and respected, which significantly increases engagement rates compared to the common approach of random messaging.
Watch clip answer (04:28m)
Mark Firth
08:50 - 13:18
Why do some LinkedIn messages get instant replies while others vanish?
LinkedIn messages get better responses when you understand key signals in the platform. The green circles in your messaging inbox indicate important user status - hollow green means mobile notifications are on, while solid green means they're online now. By prioritizing messages to people with these indicators, you can triple your response rates. Additionally, using LinkedIn audio messages creates curiosity (like a mysterious gift) that people can't resist opening. Respectful, personalized outreach combined with strategic timing dramatically improves engagement and conversation rates.
Watch clip answer (04:35m)Mark Firth
08:53 - 13:29
What is reciprocity in marketing psychology and how does it influence consumer behavior?
Reciprocity is one of Robert Cialdini's six weapons of influence, based on our innate desire to return favors. When someone does something for us, we feel an uncomfortable urge to repay them. Phil Agnew references researcher Philip Kunz's experiment where he sent Christmas cards to 600 strangers and received 200 responses, demonstrating this principle in action. Another study by Dennis Reagan showed this effect in a controlled setting. When a paid actor bought participants a can of Coke, they were twice as likely to later purchase raffle tickets from that person compared to participants who received no drink. This psychological principle can be effectively applied in marketing to build customer loyalty and increase conversions.
Watch clip answer (02:47m)
Steph Taylor
34:07 - 36:55
What are common mistakes therapists make on their Psychology Today profiles?
Therapists often make five key mistakes on their Psychology Today profiles. First, they stress unnecessarily about the algorithm with constant minor tweaks. Second, they completely ignore their profiles instead of updating crucial information like availability and fee changes. Third, they cast too wide a net by listing every possible therapy topic instead of highlighting a precise focus that builds trust with potential clients. Fourth, they write for colleagues using clinical jargon rather than communicating naturally as they would in session. Finally, many assume a Psychology Today profile is mandatory when it's actually 100% optional. By addressing these mistakes, therapists can create profiles that effectively connect with their ideal clients.
Watch clip answer (05:07m)
Michaela Bucchianeri, PhD
00:03 - 05:11
When should therapists update their Psychology Today profile?
Therapists should proactively update their Psychology Today profile in several key situations. First, when availability changes (such as no longer accepting new clients), it's crucial to clearly specify this at the top of the profile to prevent potential client frustration. Second, any changes to fee structure or accepted insurance plans should be promptly updated to maintain accuracy. Finally, therapists pivoting their specialty or refining their target client focus should take time to revise their profile accordingly. These updates ensure prospective clients receive current information, making the connection process smoother and more effective for both parties.
Watch clip answer (00:40m)Michaela Bucchianeri, PhD
01:44 - 02:24
How does the Western diet impact our focus and attention?
The Western diet significantly damages our focus and attention through three main mechanisms. First, foods like sugary cereals cause rapid energy spikes followed by crashes, creating a roller coaster of energy levels throughout the day that leads to brain fog. Second, our modern diet deprives our brains of essential nutrients needed for proper cognitive function, with studies showing a 50% improvement in attention when children switch to fresh, nutritious foods. Third, many processed foods contain synthetic additives that act like drugs on our brains, causing hyperactivity and reducing focus. This dietary pattern represents a dramatic shift from the fresh, whole foods humans traditionally consumed to processed items that fundamentally impair cognitive performance.
Watch clip answer (05:31m)
Doug Bopst
15:22 - 20:54