Professional Networking
What is a LinkedIn newsletter and why is it valuable for growing your audience?
A LinkedIn newsletter combines the features of a blog, email newsletter, and lead generation tool into one powerful platform. It's valuable because LinkedIn automatically distributes your content through notifications to subscribers and sometimes their followers—free distribution you don't get elsewhere. When someone follows you, they're prompted to subscribe, essentially building an email list without needing technical skills or software. Each issue lives on your profile and in a searchable archive, allowing you to link to various resources, build trust, and drive traffic. LinkedIn even boosts your first few posts to help you grow your audience, making newsletters an effective way to create repeat touch points with warm traffic.
Watch clip answer (09:47m)
HubSpot Marketing
00:50 - 10:37
What is the most important first step for effective LinkedIn recruiting?
Completing your own LinkedIn profile is the essential first step for effective recruiting. Sue Elson emphasizes that many recruiters focus on viewing other people's profiles while neglecting their own. She stresses the importance of filling in all profile sections and adding your phone number for account security purposes. Without a complete profile, recruiters not only miss opportunities to showcase their expertise but may also risk losing access to their accounts if they forget login credentials.
Watch clip answer (06:43m)
Sue Ellson
00:02 - 06:45
How can you leverage weak ties on LinkedIn to find job opportunities?
According to research, 84% of people get jobs through weak relationships rather than close connections. To leverage weak ties on LinkedIn, first use the filter feature to find alumni working in your target field - this creates an immediate connection point. Second, use LinkedIn Groups to message professionals you're not directly connected with, joining groups related to your interests. Finally, send customized connection requests that are relatable, complimentary, and add value. Before reaching out, ensure your LinkedIn profile is optimized to make a good impression when these weak connections check your profile.
Watch clip answer (07:03m)
Jeff Su
00:05 - 07:09
How can I find and join LinkedIn groups that align with my professional interests?
You can find relevant LinkedIn groups through two main methods. First, use the search bar to enter keywords related to your interests (like 'women leaders' or 'leadership development'), then examine the group descriptions, member counts, and engagement expectations before joining. Second, explore LinkedIn's suggested groups by navigating to your network page and scrolling down to the groups section, where recommendations are based on your content and connections. When evaluating groups, consider their size, focus, and interaction guidelines. Quality groups often emphasize contribution over merely sharing content, encouraging members to engage with existing posts. Before committing, review the group's description and check who administers it to ensure it aligns with your professional goals.
Watch clip answer (05:12m)
Nyna Caputi
00:03 - 05:15
What is the Dream 100 concept and how can it help grow your LinkedIn presence?
The Dream 100 concept, originated by Russell Brunson, is a strategic approach to connecting with influential people on LinkedIn. Rather than directly targeting your ideal 100 people (who would likely ignore you), you connect with people in their network first. When you connect with people in their networks, you increase your visibility to your dream connections. This strategy works because the LinkedIn algorithm shows content to users whose connections engage with it. By focusing on strategic connections within your space who are interested in similar content, you improve engagement rates and algorithmic performance. Eventually, this network-building approach leads to connecting with your dream connections directly, helping you build organic impressions and attract high-quality leads without cold messaging.
Watch clip answer (04:37m)
Neil Patel
00:46 - 05:23
Why do some LinkedIn messages get instant replies while others are ignored?
LinkedIn messages get better responses when you understand the platform's indicators and use psychology effectively. The green circles in your inbox provide crucial information - hollow green means the person has mobile push notifications on, while solid green indicates they're currently online. By prioritizing messages to people who are active, your response rate can triple overnight. Using audio messages creates intrigue like a mysteriously wrapped present, making people eager to respond. The technique makes connections feel seen and respected, which significantly increases engagement rates compared to the common approach of random messaging.
Watch clip answer (04:28m)
Mark Firth
08:50 - 13:18