Professional Development
How does an optimized LinkedIn profile impact job opportunities?
An optimized LinkedIn profile significantly increases your chances of career success. According to the statistics shared by Ammar Hasayin, people with optimized LinkedIn profiles have 70% higher chances of landing job interviews compared to those with basic profiles. This is especially important considering that LinkedIn hosts over 656 million users and 57 million companies, with three people getting hired every minute on the platform. Your online presence becomes crucial when competing with others who are effectively marketing themselves and growing their networks. Most professionals and companies you may want to work with are already on LinkedIn, making it an essential platform for career advancement in today's job market.
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Ammar Hasayen
01:20 - 02:01
What networking strategies did Stephanie Cohen use to build her personal and professional brand?
Stephanie Cohen built her brand by embracing networking wholeheartedly during a chaotic time when entering the mortgage industry. She actively put herself out there by attending industry events and leveraging LinkedIn as a powerful tool to expand her reach and connect with others in the field. Her approach focused on authenticity - being genuinely herself while building relationships. The impact of this strategy was significant, as people who once inspired her became inspired by her online presence and industry involvement. Stephanie emphasizes the importance of not just digital networking but also forming meaningful connections by getting to know people personally. Her key advice is simple yet powerful: utilize your network, meet people, and present your authentic self to the world without fear.
Watch clip answer (04:04m)
Mortflix
13:56 - 18:01
What is the most powerful strategy for booking speaking engagements?
The most powerful strategy for booking speaking engagements is asking directly. As Brian Tracy emphasizes, 'The future belongs to the askers.' Rather than relying on advertising alone, which proved ineffective in his experience, speakers should proactively call potential clients, explain their expertise, and request opportunities. Personal connections and follow-up conversations after speeches are crucial for securing future bookings. About 85% of speakers are hired through recommendations, making testimonials and delivering exceptional content vital. The quality of your presentation—'what's on the plate'—ultimately determines whether people will recommend and rehire you as a speaker.
Watch clip answer (06:15m)
Brian Tracy
00:13 - 06:29
How has the career path for MBA graduates changed over the years?
The career landscape for MBA graduates has shifted dramatically. While 10-15 years ago Wall Street and investment banking were the dominant paths for MBAs, today's graduates are increasingly choosing consulting careers instead. According to Dimitri, consulting has become the biggest industry for MBA students, offering opportunities to analyze financials, manage risks, and work on special projects for various companies. This shift reflects changing priorities among business graduates, with many no longer interested in traditional Wall Street careers. Notably, MBA graduates are now earning more money in consulting and technology fields than in traditional finance roles.
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Dimitri Bianco
11:45 - 12:59
What is the difference between LinkedIn profile views and search appearances, and which one is more valuable?
Profile views are more valuable than search appearances because they represent people who actually clicked to visit your profile, while search appearances only show how many times you appeared in search results without indicating if people viewed your profile. Search appearances don't reveal whether you appeared on page 1 or page 14 of results, making this metric less actionable. Importantly, LinkedIn Recruiter users are excluded from profile views data, so job seekers shouldn't be discouraged if recruiters aren't visible in their views. Rather than waiting for recruiters to reach out, Brenda recommends proactively connecting with recruiters, optimizing your profile, and staying active on the platform to enhance your job search efforts.
Watch clip answer (07:36m)
Brenda Meller | Meller Marketing 🥧LinkedIn
01:13 - 08:50
What is the 30155 rule for networking on LinkedIn?
The 30155 rule is a strategic networking approach for LinkedIn growth. First, identify and follow 30 industry peers at your level who share your target audience. Then, find 15 influencers who attract similar audiences. Finally, follow 5 active profiles of your ideal buyers (decision makers). The key is to engage with their content daily, not just follow passively. This strategy works by exposing you to your target audience, building relevant connections, and keeping you top of mind in your industry. Dedicating 30 minutes at lunch and 15 minutes in the evening for engagement can effectively implement this networking strategy.
Watch clip answer (06:18m)
Filipa Canelas
04:27 - 10:46