Personal Branding
Should I publish a long-form LinkedIn article or just a short LinkedIn post?
You should leverage both formats rather than choosing between them. LinkedIn articles provide in-depth content that enhances thought leadership and appears in Google searches, while posts offer immediate feedback and greater reach. The ideal strategy is to prioritize LinkedIn posts for regular engagement while occasionally publishing articles for deeper content. When you do publish an article, promote it through LinkedIn posts by teasing the content or repurposing insights from it. This balanced approach maximizes your LinkedIn presence by combining the frequency of posts with the longevity of articles.
Watch clip answer (09:10m)
Your LinkedIn Business Strategist
00:03 - 09:14
What is the Authority-first content framework for LinkedIn?
The Authority-first framework prioritizes expertise over personal stories, with 70% of content focused on industry knowledge, unique insights, and specific skills. Unlike the traditional ToFu-MoFu-BoFu approach, it builds authority first to attract the right audience rather than broad appeal. The remaining content includes 15% personal stories related to your expertise, and 15% conversion content. This strategy creates a monopoly position through your unique perspective and expertise, making you distinctive in the marketplace while effectively engaging your target audience.
Watch clip answer (07:07m)
Pierre Herubel
00:00 - 07:07
How does a quiz strategy help convert LinkedIn profile visitors into qualified leads?
A quiz on a LinkedIn profile serves as a genius qualification method because visitors take active steps to engage, effectively qualifying themselves for services. When profile visitors complete the quiz, they receive a personalized connection message, creating a direct line of communication. This approach has proven remarkably effective, with around 95% conversion rate on outreach messages following quiz completion. The strategy continues to deliver results beyond initial connection, with a high success rate of converting these qualified leads into sales calls, creating a streamlined pathway from profile visitor to potential client.
Watch clip answer (00:21m)
Saurav from SalesRobot
04:20 - 04:41
How do you ensure that your advocates have a consistent stream of content to share?
NielsenIQ ensures a consistent content stream through a collaborative approach. They provide in-house training developed with their learning team and LinkedIn learning pathways to help employees build their personal brands. Content is sourced through collaboration with various marketing teams who contribute to a centralized feed, tagged by topic. Anna manages the infrastructure while handpicking important global campaigns for wider distribution. Advocates can personalize content with their own voice and personality, which helps them grow their audience while promoting company material. This tiered advocacy system balances corporate messaging with authentic personal branding.
Watch clip answer (03:39m)
DSMN8 - The Employee Advocacy Platform
10:21 - 14:00
What are six ways to make your LinkedIn profile more inclusive and promote diversity?
LinkedIn offers six practical steps to build an inclusive personal brand. First, add pronouns to your name to demonstrate respect and avoid gender assumptions. Second, include name pronunciation guidance to help connections properly address you. Third, make your profile public for better visibility and networking. Fourth, customize your profile URL for easier sharing and memorability. Fifth, add descriptive alt text to images for accessibility to visually impaired users. Finally, diversify your recommendations to represent various demographics and organizations, helping potential clients see themselves working with you. These steps foster mutual respect while making your profile more accessible to everyone.
Watch clip answer (08:15m)
Law Firm Marketing - By Aries
00:00 - 08:16
What is the Dream 100 concept and how can it help grow your LinkedIn presence?
The Dream 100 concept, originated by Russell Brunson, is a strategic approach to connecting with influential people on LinkedIn. Rather than directly targeting your ideal 100 people (who would likely ignore you), you connect with people in their network first. When you connect with people in their networks, you increase your visibility to your dream connections. This strategy works because the LinkedIn algorithm shows content to users whose connections engage with it. By focusing on strategic connections within your space who are interested in similar content, you improve engagement rates and algorithmic performance. Eventually, this network-building approach leads to connecting with your dream connections directly, helping you build organic impressions and attract high-quality leads without cold messaging.
Watch clip answer (04:37m)
Neil Patel
00:46 - 05:23