Developing an Authority-First Content Strategy for LinkedIn - FinalLayer

In this insightful video, the content strategy expert discusses the need for a revamp in LinkedIn content frameworks. With over 85,000 followers, they share their authority-first approach to content planning, emphasizing the importance of niche expertise over broad appeal. By focusing on creating unique, industry-specific insights and personal stories, viewers learn how to build authority and effectively engage their audience. Discover the flaws in traditional top, middle, and bottom-of-the-funnel strategies, and explore a more effective path to content creation that prioritizes expert knowledge and genuine engagement.