Marketing
What are the key LinkedIn ads targeting options and best practices?
LinkedIn ads targeting options include location (country, state, city), company (name, size, industry, revenue), job experience (titles, function, seniority, skills), education, interests/traits, demographics, predictive audiences, and match audiences. Best practices include keeping audience expansion turned off to avoid LinkedIn broadening your targeting, using permanent location rather than recent/permanent, and watching for unintended 'OR' statements that can make your audience too broad. Creating audiences in the saved audience section provides better insights, and Sales Navigator can help understand your ideal customer profile before setting up targeting parameters.
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Mitchell Gould
00:00 - 19:02
How did Phil generate significant pipeline and qualified leads using LinkedIn Ads?
Phil generated $1.2 million in pipeline and over 30 SQLs monthly through strategic LinkedIn Ads campaigns targeting major companies like Microsoft, Meta, and Amazon. The results have been remarkable, with initial pipeline value of $1.3 million expanding to $8.8 million in potential deals. The ROI has been exceptional - approximately $400,000 in forecasted revenue from just $30,000 in ad spend. Phil implemented a full-funnel approach, utilizing bottom funnel retargeting combined with content-driven lead nurturing to secure high-value meetings with enterprise clients.
Watch clip answer (00:34m)
B2B Hero
00:00 - 00:34
Why should you turn off audience expansion in LinkedIn ads?
Audience expansion should be turned off because it allows LinkedIn to target people beyond your specifically defined audience parameters. While this feature helps LinkedIn deliver your full budget, it undermines one of LinkedIn's primary strengths - precision targeting. With audience expansion enabled, LinkedIn makes several hops outside your carefully crafted targeting criteria, potentially reaching users who aren't your intended audience. For advertisers who spend significant time defining their exact target audience, this defeats the purpose of LinkedIn's powerful specific targeting capabilities, which distinguish it from other platforms like Facebook or Google where reaching precise audiences is more challenging.
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Speedwork Social - LinkedIn Ads Agency
15:35 - 21:40
How do LinkedIn's retargeting features compare to Meta and Google?
LinkedIn's retargeting features significantly outperform Meta and Google with more targeting options than found anywhere else. Unlike most platforms, LinkedIn's retargeting capabilities (except website visits) aren't cookie-dependent, as users are logged into LinkedIn, resulting in a perfect 100% match rate. LinkedIn allows retargeting of various engagement points including company page visitors, video ad viewers, lead form interactions, and conversation ad engagements. Additionally, audiences can be built retroactively, preventing loss of potential audience members due to delayed setup.
Watch clip answer (00:50m)
B2Linked
00:32 - 01:23
What is the most important aspect of effective LinkedIn lead generation?
The most important aspect of LinkedIn lead generation is focusing on audience quality rather than quantity. LinkedIn has changed, making the volume-based approach outdated. Now success depends on careful audience selection and personalization. By spending a few minutes researching prospects and crafting personalized connection messages, you significantly increase response rates. The quality of leads improves when targeting qualified prospects with appropriate pain points and buying capacity. Ravi emphasizes identifying decision-makers with sufficient budgets, particularly for higher-ticket B2B products or services. This quality-focused approach consistently outperforms mass messaging strategies.
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Ravi Abuvala
00:00 - 16:11
What are the advantages of using LinkedIn for lead generation in B2B settings?
LinkedIn offers highly targeted lead generation opportunities, particularly for B2B businesses. The platform allows precise filtering by job titles, enabling users to reach specific decision-makers directly. As a professional network, LinkedIn creates a business context where professional conversations are expected and welcomed. High-level business owners and decision-makers are regularly active on the platform for recruitment, brand content creation, and business networking, making it especially effective for high-ticket B2B sales when quality connections matter more than volume.
Watch clip answer (03:25m)
Instantly
18:05 - 21:30