Marketing
What are effective email marketing strategies to improve conversion rates?
Effective email marketing requires personalization rather than generic approaches like 'Do Not Reply' emails. Jason Calacanis emphasizes being personal and showing genuine care for recipients by reminding them what your product does and making it interesting. He recommends including screenshots and clearly demonstrating value to potential users. From his experience with Intercom, Calacanis shares how he personally emailed beta customers with mockups and screenshots of the product, which resulted in significantly higher conversion rates. This personalized approach helps users connect with the solution you're offering rather than receiving just another generic email that gets lost among the many others they receive daily.
Watch clip answer (01:17m)
This Week in Startups
17:16 - 18:33
How did Angela Ahrendts discover her passion for merchandising and marketing?
Angela Ahrendts discovered her passion while visiting her sister at Ball State University. She encountered a sign about upcoming merchandising and marketing classes that resonated deeply with her, describing it as feeling like "all of my dreams." Though she hadn't previously known about merchandising or marketing specifically, the description sounded like "exactly the door I wanted to go through." This chance encounter led to a decisive moment in her career path. She returned home, signed up to attend Ball State, and committed to studying merchandising and marketing - a field that would eventually lead her to executive positions at global companies like Burberry and Apple.
Watch clip answer (00:29m)
The Jacob Buehrer Show
03:22 - 03:52