Marketing Automation
What do you need to start an email newsletter?
To start an email newsletter, you need an email marketing service provider like ConvertKit, Glodesk, Mailchimp, or ActiveCampaign. ConvertKit offers a free plan for up to 10,000 subscribers. You also need a device to type on (phone or computer), your brain, and Wi-Fi. No complicated tech gear, cameras, or expensive equipment is required. The essentials are simple, making newsletters accessible for most content creators, especially introverted ones who prefer behind-the-scenes communication rather than fighting with social media algorithms.
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she dreams all day
03:12 - 16:22
What are the recommended email marketing platforms for beginners and what do you need to get started?
Several email marketing platforms are recommended including ConvertKit, Glodesk, Mailchimp, and ActiveCampaign, with ConvertKit being particularly highlighted for its free newsletter plan supporting up to 10,000 subscribers. Alternatively, Substack or Patreon can also be used. Getting started with email marketing requires minimal resources - just a phone or computer, internet connection, and your email service provider. There's no need for complicated tech gear, cameras, or expensive equipment, making it accessible for beginners to launch their email marketing campaigns right away.
Watch clip answer (00:52m)she dreams all day
03:14 - 04:06
How do automatic email campaigns help convert website visitors into restaurant customers?
Automatic email campaigns effectively convert website visitors into loyal customers through a strategic approach. First, they thank visitors for signing up while showcasing popular dishes with eye-catching images that allow customers to 'eat with their eyes,' creating immediate visual appeal and desire. These campaigns then send regular, varied content including restaurant stories, menu specials, and ordering information. The emails aren't just repetitive sales pitches but mix promotional content with personalized recommendations and brand storytelling. This consistent communication keeps the restaurant top-of-mind and guides potential customers through the conversion journey, ultimately transforming website visitors into first-time customers and then regular patrons.
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Adam Guild - Owner
33:40 - 37:11
What are some recommended email marketing tools for B2B outreach?
Lemlist.com is highly recommended for B2B email marketing, designed for businesses wanting to conduct cold outreach to potential leads. It offers comprehensive features for business-to-business marketing campaigns without requiring upfront payment as users can start with a free account before upgrading to paid plans. Instantly AI is another powerful email marketing tool endorsed by many professionals for lead generation. It offers 25 free leads with account creation and requires no credit card to start. While the instructor mentions not being a personal user, they acknowledge its effectiveness for cold emailing and bulk outreach to new contacts. Both platforms enable businesses to establish consistent communication with prospects and generate meaningful responses.
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Course Territory
09:11 - 11:02
What are the key components of effective email content?
Effective email content requires balancing educational and commercial material while maintaining relevance to your audience. Structure is critical - use a recognizable from name, craft compelling subject lines (30-50 characters) that avoid spam triggers, and create preview text that entices readers to open your email. The email body should be scannable with short paragraphs, bullet points, and mobile-responsive design since over half of emails are opened on mobile devices. Every email needs a specific goal with a clear call-to-action that drives conversions. Personalization increases engagement - include recipient-specific details through email automation tools to make communications feel tailored and relevant.
Watch clip answer (09:40m)
Elena Bezborodova
07:55 - 17:35
What are some free software tools for sending bulk emails?
Several free software tools are available for sending bulk emails effectively. The instructor specifically highlights GMax as a beginner-friendly option that integrates with Gmail for sending personalized emails. GMax offers valuable features including email verification to validate your contact list and tracking capabilities to monitor where your emails are landing (inbox, spam, or promotions folder). Other mentioned tools include Snow.io, Woodpecker, Lemlist, and Instantly AI. Each software has its own specialty, making it important to choose the right tool based on your specific needs, whether you're just starting with email marketing or growing an existing email list.
Watch clip answer (04:07m)
Course Territory
00:03 - 04:11