LinkedIn InMail
What are the differences between a free LinkedIn account and a paid LinkedIn recruiter account for recruitment?
LinkedIn offers free accounts and several tiers of paid recruiter services that differ significantly in functionality. Free accounts can be sufficient for beginning or low-volume recruiters, while paid options expand access to LinkedIn's network. The main differences include network reach (paid accounts can access third-degree connections), messaging capacity (30 InMails for Lite vs. 100-200 for higher tiers), and search filter capabilities. LinkedIn Recruiter Lite ($140/month) serves as an entry-level option for small businesses with lower hiring volumes, while Professional and Corporate tiers offer more advanced features for larger operations.
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Recruiter Preston
01:59 - 04:30
What are effective LinkedIn strategies for recruiting both active and passive candidates?
LinkedIn offers valuable recruitment strategies for both candidate types. For active candidates, smaller companies can utilize paid job listings to reach job seekers unfamiliar with their brand. LinkedIn allows users to indicate they're seeking work, making this an excellent starting point for recruiters. For passive candidates, LinkedIn excels as a sourcing tool as you can search by role and reach out to qualified professionals who may consider opportunities despite not actively job hunting. Effective outreach involves researching competitors' hiring practices, leveraging your network connections, and sending personalized messages that demonstrate you've taken time to understand the candidate's background. Customized outreach significantly increases positive response rates.
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Recruiter Preston
07:11 - 08:19
What are the best practices for creating effective LinkedIn Sponsored Messaging Campaigns?
When creating LinkedIn Sponsored Messaging Campaigns, use a credible sender where the message logically aligns with the sender's persona to maintain authenticity. Structure messages with hyperlinks to increase engagement and keep body text under 500 characters with an easily skimmable format using short segments, bullet points, and minimal text blocks. Offer memorable, exclusive content that users can't get elsewhere—such as special event invitations or unique discounts—to justify the inbox presence. Rather than focusing on open rates (which typically hover around 50% and include false positives), concentrate on engagement metrics that better indicate campaign success. This approach creates value and makes your message stand out in users' inboxes.
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Paid Media Pros
13:52 - 17:03
What are the five best practices for writing effective InMail messages on LinkedIn?
LinkedIn InMail success relies on five key strategies. First, craft compelling messages with attention-grabbing subject lines that create curiosity. Second, personalize your outreach using insights from the recipient's profile, such as common interests, experiences, or recent activity. Third, keep messages concise—under 500 characters—to maintain reader attention and optimize response rates. Fourth, include a clear call to action, offering specific next steps like a phone call or sharing valuable resources. Finally, maintain a complete LinkedIn profile, as prospects are 87% more likely to respond to users with fully developed profiles. These practices significantly enhance InMail effectiveness.
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LinkedIn for Sales
00:00 - 02:25
What are Smart Links in LinkedIn Sales Navigator and how can they benefit sellers?
Smart Links are a premium feature exclusive to team versions of Sales Navigator that allow sellers to package and share resources with prospects. Users can upload content like PDFs and website links into an organized, trackable format that recipients can easily navigate. The key benefits are twofold: first, Smart Links organize multiple resources in one cohesive place, creating a more professional presentation. Second, they provide valuable analytics showing who viewed the content, when they accessed it, and which specific pages or resources they spent time reviewing. This intelligence helps sellers prioritize follow-ups based on prospect engagement with shared materials.
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Sales Feed
17:25 - 20:05
How do you attract people to grow your LinkedIn network?
There are three key strategies for attracting people to your network: outreach, posting, and engagement. Outreach involves connecting with interesting people by explaining why you find them valuable. Posting means creating content about topics you're passionate about to build trust and visibility. Engagement involves interacting with others' posts and comments, which is especially effective for beginners. Start by engaging with people's content, then reach out personally, and finally create meaningful posts once you've established connections. Building a network takes time, but these strategic approaches help develop meaningful professional relationships.
Watch clip answer (02:13m)
Guillaume Moubeche
02:07 - 04:20