Incident Response
What are the key strategies for rebuilding reputation after a business crisis?
Rebuilding reputation after a crisis requires three essential strategies. First, take a genuine and generous approach to compensating victims, which helps restore trust. Second, maintain consistent internal and external communications - keeping employees informed about the crisis, listening to their concerns, and providing stakeholders with updates about corrective actions being taken. Third, develop a comprehensive strategy to repair your reputation by counteracting negative content. This involves generating positive, valuable content associated with your brand to overcome lingering negative publicity in search engines and social media, ensuring long-term recovery from the crisis.
Watch clip answer (01:08m)
ProSkills.training
17:05 - 18:14
What happens when organizations fail to implement cybersecurity recommendations after a breach?
As illustrated by Lee Kim's client example, organizations that experience a breach but fail to improve their cybersecurity measures often face repeated attacks. This particular client suffered a second breach just two weeks after the initial incident because they neglected to conduct a postmortem analysis, implement tabletop exercises to test defenses, or deploy necessary security tools. In healthcare especially, the stakes are exceptionally high since compromised patient data, unlike financial information, cannot be replaced or restored once exposed. Breached healthcare data, particularly sensitive information like genomic sequences, remains permanently vulnerable once compromised.
Watch clip answer (00:55m)
Talking HealthTech
05:38 - 06:34
Why did all passengers survive the Delta plane crash landing in Toronto?
All passengers survived the Delta plane crash landing in Toronto largely due to proper adherence to safety protocols. Flight attendants played a crucial role, evacuating everyone in a quick and organized manner. Passengers' compliance with safety instructions—wearing seatbelts and putting away items like laptops—was potentially life-saving. As CBS News correspondent Nikki Batiste emphasizes, this incident serves as a compelling reminder of why airline safety rules exist. Following flight attendant instructions isn't merely procedural but can be the difference between life and death in emergency situations. This crash landing demonstrates that safety protocols are designed with passenger survival as the priority.
Watch clip answer (00:21m)
CBS News
01:53 - 02:14
What is the current impact of the flooding in West Virginia and what measures are being taken for recovery?
The flooding in southern West Virginia has resulted in at least two deaths and one missing person. Governor Patrick Morrissey reported approximately 65 water rescues conducted since severe weather struck the state over the weekend, while numerous roads and school districts remain closed due to the disaster. In response, Governor Morrissey has requested a federal emergency disaster declaration to secure additional resources for cleanup and recovery efforts. This declaration would provide crucial support to communities affected by the widespread flooding as they begin the process of rebuilding and restoration.
Watch clip answer (00:24m)
CBS News
01:15 - 01:40
What is the current death toll in Kentucky due to the winter weather crisis, and what's causing these fatalities?
Kentucky Governor Andy Beshear has reported at least 14 deaths across the state, with two new fatalities since Monday. These recent deaths involved an unhoused man and woman in the Louisville area who died from hypothermia amid plummeting temperatures. The dangerous winter conditions continue to threaten residents, particularly those without power. With thousands of Kentuckians lacking electricity and temperatures dropping, emergency crews are struggling to restore power. The governor is urging those without heat to seek emergency shelters immediately to prevent further weather-related casualties.
Watch clip answer (00:45m)
CBS News
00:16 - 01:02
What key factors contributed to everyone's survival in the regional jet emergency?
The miraculous survival of everyone aboard the regional jet was primarily attributed to the flight attendants who remained composed yet in charge during the emergency. Despite extremely difficult conditions in an inverted aircraft, they clearly communicated evacuation orders, ensuring passengers stayed seated until it was completely safe to evacuate - waiting approximately one minute before giving the command to exit. Aviation experts described it as a "textbook response" where flight attendants had to find openings, create evacuation paths, and effectively direct people to safety. The incident also highlighted the importance of rapid emergency response, with firefighting crews arriving on scene within the required three-minute window, demonstrating how well-executed safety protocols can save lives in aviation emergencies.
Watch clip answer (00:48m)
NBC News
00:00 - 00:49