food ingredients
What makes Bobbie formula different from other baby formulas on the market?
Bobbie approaches infant formula as food rather than a medical solution. Laura Modi emphasizes using natural ingredients without palm oil or corn syrup, opting instead for natural milk sugar. The company focuses on ingredients they would choose to consume themselves, avoiding questionable additives common in other formulas. Bobbie also ensures their ingredients are scientifically proven effective, rather than including random ingredients with unsubstantiated benefits. This ingredient philosophy has helped Bobbie create a playbook that may enable more companies to enter the infant formula space with better standards.
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NBC News
03:44 - 04:46
Why do baby formula nutritional standards need to be updated?
Baby formula nutritional standards have not been meaningfully updated since the 1980s, despite significant advancements in food science over the decades. As Laura Modi explains, while the FDA regulates these products by setting nutritional standards, these guidelines have remained stagnant for over 40 years. This outdated approach is concerning because virtually every other industry has evolved with scientific progress. Modi emphasizes that with all we've learned about nutrition and infant development since the 80s, baby food standards should be prioritized for updates to reflect current scientific understanding and best practices for infant health.
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NBC News
02:53 - 03:19