Utilizing LinkedIn Sales Navigator for Account-Based Marketing Success

In this insightful episode of Closing Time, Chip House speaks with Mandy McKeown, a top B2B marketer, about the pivotal role of LinkedIn Sales Navigator in account-based marketing (ABM). They discuss its powerful features, including Buyer Personas and Buyer Intent, which help sales professionals efficiently target and connect with decision-makers. Mandy emphasizes the importance of hyper-targeting your outreach methods through identified buyer personas and actionable engagement strategies to enhance relationships in the sales process. With practical tips and insights, this episode provides valuable guidance for leveraging LinkedIn Sales Navigator for successful B2B sales strategies.