Stephen Horahan Discusses the Power of Storytelling over Product Features - FinalLayer

In this insightful episode of the Brand Master Podcast, Stephen Horahan engages with branding expert Seth Godin to discuss the transformative power of storytelling in marketing. Godin emphasizes the importance of positioning, addressing misconceptions about branding and the integral role of authentic storytelling. He explains how today’s brands must shift focus from product features to the emotional connections that stories forge with audiences. This episode is essential for brand builders and marketers looking to refine their strategies in a rapidly evolving landscape impacted heavily by artificial intelligence. Tune in to discover how to leverage compelling narratives and effective positioning to resonate with your target market and outperform competitors.