Why is a Siri update at WWDC significant for Apple?

A Siri update at WWDC is significant because its current performance is widely considered subpar. As James Douma bluntly states, 'Siri sucks,' and both experts express disappointment over how long improvements have taken. With competitors like ChatGPT and Claude advancing rapidly in the AI space, Apple's update is not just about improving functionality but about maintaining relevance in the evolving AI market. The anticipated announcement at WWDC represents Apple's acknowledgment that it needs to strengthen one of its core technologies to preserve its brand reputation for premium user experiences.