DESCRIPTION

In this informative video, Cole dives deep into the world of LinkedIn Account Based Marketing (ABM) to help businesses effectively target high-value accounts. He addresses common friction between sales and marketing teams, explaining how ABM can bridge that gap by focusing on Ideal Customer Profiles (ICPs) and prioritizing accounts based on their potential to convert. The session covers key strategies such as defining your ICP, tiering accounts, and leveraging LinkedIn Sales Navigator for seamless prospecting. Viewers will learn how to structure their outreach based on account tiers and automate their processes using tools like Prospio and LGM for enhanced engagement. Finally, Cole discusses integrating LinkedIn advertising with ABM strategies to optimize outreach and increase brand awareness. Perfect for professionals looking to refine their lead generation and sales tactics using LinkedIn.