How does the right conduct information warfare in the 21st century?

According to Jesse Waters, the right is waging '21st century information warfare' against the left using asymmetrical, grassroots guerrilla tactics. This strategy operates through a coordinated amplification system where content originates on social media, then gets amplified through key platforms - Elon Musk retweets it, Joe Rogan discusses it on his podcast, and Fox News broadcasts it. This distribution chain creates massive reach, allowing messages to spread to millions of people quickly. Joy Reid notes that this content is often selectively edited and unverified, highlighting concerns about the verification standards in this information ecosystem. The approach represents a departure from traditional media tactics of the 1990s, creating challenges for traditional left-leaning media outlets.