What does a prompt engineer actually do?

Prompt engineers craft words like artists use color to unlock hidden potential inside AI systems. They translate between human thought and machine intelligence, learning how AI thinks while developing skills to think better than AI. Rather than memorizing formulas, successful prompt engineers experiment constantly, fail fast, and learn quickly. A single well-crafted sentence can generate comprehensive business plans or marketing strategies. Their value comes from creativity rather than technical coding knowledge, allowing them to guide AI tools like ChatGPT, Midjourney, and Claude to produce exactly what they want.