The Importance of Authentic Employer Branding on LinkedIn

In this engaging episode of the LinkedIn for B2B Growth Show, host Michelle J. Raymond connects with James Ellis, a passionate expert in employer branding. They discuss the critical importance of authentic employer branding, especially for B2B businesses in 2023. James highlights how employer branding shapes perceptions, influencing both job seekers and current employees across various industries. The conversation delves into the distinctions between company career sites and LinkedIn, with James emphasizing the need for brands to differentiate themselves through genuine storytelling rather than superficial marketing tactics. They also explore how cross-cultural practices and global branding affect international recruiting, making employer branding more relevant than ever.