Gillian Horan Discusses Employee-Generated Content and Employer Branding Strategies

In this insightful webinar, Gillian Horan, Founder and CEO of The Pudding, explores the vital role of employee-generated content (EGC) in fostering a strong employer brand. She emphasizes the need for organizations to view their employees as creators, encouraging them to share their unique stories that intertwine personal and professional experiences. Gillian showcases successful examples from various companies that have embraced EGC, highlighting how competition, engagement, and authenticity enhance a content strategy. By inspiring employees to co-create brand narratives, businesses can build a vibrant and relatable employer identity. Join Gillian as she delivers practical strategies for leveraging user-generated content to strengthen your organization’s employer branding efforts.