Visual Communication
What are the benefits of using branded content on social media?
Branded content creates recognition by consistently using the same colors, fonts, and graphic style across all social media posts. This consistency makes your posts immediately recognizable to followers who will stop scrolling when they see your distinctive style. For example, Jackie mentions how her followers recognize her purple posts in their Instagram feed. Beyond recognition, branded content gives your business a professional appearance, which is crucial for attracting new followers. When potential followers visit your profile and see a cohesive grid with consistent visuals, they're more likely to follow you. This professional presentation builds trust and increases the likelihood that followers will eventually become customers.
Watch clip answer (01:39m)
Jacqui Naunton // White Deer
01:00 - 02:39
What are the main challenges in data visualization for businesses?
Businesses are drowning in data, but face significant challenges in visualizing it effectively. Des Traynor emphasizes that many visualizations prioritize aesthetics over clarity, resulting in confusing infographics that fail to convey meaningful information. The problem is exacerbated when executives struggle to interpret complex data displays. Traynor advocates for the principle of being 'clear first and clever second,' emphasizing that effective visualizations should prioritize user comprehension over artistic complexity. He notes that sometimes simple text is more effective than elaborate visuals, and that automated visualization tools often struggle to create adaptable, meaningful representations of data.
Watch clip answer (03:42m)
beyond tellerrand
00:33 - 04:15
What are the main challenges in data visualization according to Des Traynor?
According to Des Traynor, the main challenges in data visualization include the difficulty of making visuals that are truly useful, adaptable, and meaningful. He emphasizes that we're drowning in data and struggling to process increasing amounts of information from various sources. Despite the desire to visualize data attractively, he points out that it's hard to create computer-generated visuals that are both adaptable and worthwhile. Traynor advocates for clarity over cleverness, following the ethos that visuals must be clear first and clever second – and if something must be sacrificed, cleverness should go. He warns that poorly conceived visuals can confuse rather than clarify information.
Watch clip answer (02:53m)beyond tellerrand
00:33 - 03:26