Social Media Marketing
How does PepsiCo use social media in its business strategy?
PepsiCo employs a three-pronged social media approach. First, they actively monitor online conversations about their brands, exemplified by Gatorade Mission Control—a dedicated facility with staff tracking discussions 24/7 and addressing misinformation. Second, they facilitate consumer engagement by providing platforms like Pepsi Pulse where people can discuss trends and share interests. Third, PepsiCo directly participates in social dialogue through innovative initiatives such as Twitter concerts with artists like Katy Perry and technology that allows users to gift Pepsi beverages to others via smartphones. Their focus extends beyond simply counting likes, aiming instead for meaningful consumer connections.
Watch clip answer (02:53m)
UCLAAnderson
07:08 - 10:02
How does personality-driven content impact community engagement?
Personality-driven and fun posts generate significantly higher engagement than traditional value posts. As illustrated in the transcript, such content attracts hundreds of comments and creates vibrant interactions among community members. This approach works because it establishes a distinct culture and vibe that fosters retention and develops raving fans. The speaker describes how entertaining posts that incorporate personality encourage collaboration and curiosity, creating a feedback loop of engagement where people become interested in the person behind the content, view their profile, and become part of the community ecosystem.
Watch clip answer (03:28m)
Alex Hormozi
32:57 - 36:25
What was the outcome of Ladarius Brownlee's case after he pleaded guilty to shooting his girlfriend?
Ladarius Brownlee was released from custody on February 13th after receiving probation instead of prison time, despite pleading guilty to shooting his girlfriend Zara during an argument on July 4th, 2024. The case has sparked widespread controversy due to the lenient sentence given the severity of the crime. At the time of his release, the exact duration of his probation period remains unclear. This unexpected plea deal has raised questions about how the justice system handles domestic violence cases and has become a focal point for public discourse on the intersection of violence, justice, and relationship dynamics.
Watch clip answer (00:06m)
Law&Crime Network
20:47 - 20:54