Search Engine Visibility

How do you create and implement schema markup using JSON-LD?

Creating schema markup with JSON-LD is straightforward, especially if you're familiar with coding. You can either write schema yourself or use tools like Merkle or Google's Structured Data Markup Helper, though these only cover basic markup types. The implementation process involves creating a JSON-LD snippet that includes context (schema.org), type (e.g., Service or LocalBusiness), and relevant details like business name, location, and services offered. Once completed, the schema markup is pasted into the header position of your webpage's HTML. For complex implementations, it's advisable to have a developer handle this to avoid potentially damaging your page.