Sales Prospecting
Is LinkedIn Sales Navigator worth the investment for B2B sales professionals?
LinkedIn Sales Navigator is definitely worth the investment for B2B sales professionals. According to the expert, it costs under $100 per month and provides significant value, especially when closing B2B deals. Just one successful deal can easily recoup the monthly subscription cost. The platform offers powerful features like account mapping, lead list building, and customized alerts that notify you of important trigger events such as job changes, company news, and profile views. These features help sales professionals build targeted prospect lists, maintain engagement with leads, and identify optimal times to reach out, ultimately improving conversion rates and sales efficiency.
Watch clip answer (07:12m)
Marcus Chan
25:16 - 32:29
What are Smart Links in LinkedIn Sales Navigator and how can they benefit sellers?
Smart Links are a premium feature exclusive to team versions of Sales Navigator that allow sellers to package and share resources with prospects. Users can upload content like PDFs and website links into an organized, trackable format that recipients can easily navigate. The key benefits are twofold: first, Smart Links organize multiple resources in one cohesive place, creating a more professional presentation. Second, they provide valuable analytics showing who viewed the content, when they accessed it, and which specific pages or resources they spent time reviewing. This intelligence helps sellers prioritize follow-ups based on prospect engagement with shared materials.
Watch clip answer (02:40m)
Sales Feed
17:25 - 20:05