Personalized Marketing
What is Account-Based Marketing (ABM) and how does it differ from demand generation?
Account-Based Marketing (ABM) is a targeted strategy that identifies high-value accounts and engages their buying teams with personalized marketing content and communications tailored to their needs. The goal is to increase sales, revenue and ROI by focusing on specific accounts rather than casting a wide net. ABM stands in contrast to demand generation, which is an older, broader approach that collects leads using advertising to foster general interest. While demand generation casts a wider net to find leads quickly, ABM is inherently slower and more expensive but more targeted - often described as 'fishing with spears versus fishing with nets.' ABM fundamentally brings marketing personnel into the sales process, requiring collaboration between sales and marketing teams.
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Eye on Tech
00:20 - 04:56
How should you structure LinkedIn messages to increase response rates?
LinkedIn messages should be structured as brief, conversational texts rather than formal emails. Start with an observation about the recipient, followed by a question to prompt dialogue. Keep messages under 50 words, formatted like texts to friends. When following up, add context through video notes or voice messages to stand out. The goal isn't to book a meeting immediately but to start a conversation that can lead to determining if your solution addresses their needs. This approach makes your outreach more personal and significantly increases response rates.
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Sales Feed
03:25 - 03:30
What are the best practices for crafting effective LinkedIn InMail messages?
LinkedIn InMail messages should be compelling with attention-grabbing subject lines that create curiosity. Personalize each message using insights from the recipient's profile, such as recent posts, shared interests, or experiences to create a meaningful connection. Keep messages brief (under 500 characters) to maintain reader attention and optimize response rates. Include a clear call to action with specific next steps, whether it's a phone call, meeting time, or sharing additional information. Finally, maintain a complete, up-to-date LinkedIn profile, as prospects are 87% more likely to accept InMails from users with fully completed profiles.
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LinkedIn for Sales
00:00 - 02:25
How can you increase your survey response rate?
To increase survey response rates, make the survey process as simple as possible by keeping questions to a minimum and ensuring mobile-friendly design. Offer incentives such as discounts, gift cards, or prize drawings to motivate participation. Personalize survey invitations by using recipients' names and explaining how their feedback will be used. Follow up with non-responders through friendly reminders, use professional email addresses to avoid being marked as spam, and be transparent about survey length and content to help potential respondents decide to participate.
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SurveySparrow
00:01 - 01:20
Why is digital marketing important for businesses?
Digital marketing is essential because it helps businesses attract more customers efficiently with less effort and a smaller budget than traditional methods. It offers precise audience targeting, allowing businesses to focus on people most interested in their offerings. Digital marketing provides real-time metrics to measure success daily, enabling businesses to adapt quickly and focus resources on effective strategies. Additionally, it levels the playing field, allowing small businesses to compete with larger brands through targeted content and cost-effective campaigns, ultimately improving conversion rates and lead quality.
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Torie Mathis | Digital Marketing
00:21 - 11:21
What factors are driving the growth of the digital advertising market from 2025 to 2032?
The digital advertising market's growth from 2025-2032 is driven by several key factors. Primarily, increased Internet accessibility and smartphone adoption have created new avenues for advertisers, while social media, search engines, and streaming platforms offer sophisticated targeting capabilities. Technological advancements in AI, data analytics, and programmatic advertising enable businesses to create more personalized and measurable campaigns with enhanced ROI. The e-commerce boom, especially among small and medium enterprises, has further amplified demand for digital advertising solutions. Additionally, shifting consumer preferences, particularly among younger demographics who consume content digitally, ensure the market's continued expansion.
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Digital Advertising News
00:00 - 06:08