Understanding A/B Testing: Insights from Optimizely's Digital Marketing Experts

In this insightful clip from Optimizely, discover the fundamentals of A/B testing, a crucial technique for conversion optimization. A/B testing, also known as split testing, allows marketers to compare two versions of a webpage or app to determine which one achieves better performance. With nearly 2 million tests conducted across 9,000 brands, Optimizely's expertise illustrates how modifying elements—from a single button to an entire page redesign—can yield significant insights into user behavior. Learn how teams can utilize this method to optimize conversion rates, collect valuable data, and continuously improve user experiences. This video also highlights the importance of statistical analysis in assessing changes and making informed decisions. Click the link below to delve deeper and see real-world examples of A/B testing in action.