Three Effective Pricing Strategies for Entrepreneurs

In this insightful video, Kaye Putnam, a Psychology Driven Brand Strategist, shares three effective pricing strategies for entrepreneurs. She emphasizes the importance of value-based pricing over traditional hourly rates or custom proposals, which can limit growth potential for solo entrepreneurs. Kaye discusses assessing the opportunity cost of not purchasing a product or service, the necessity of client commitment for transformation, and the importance of understanding business model sustainability. These strategies help set competitive pricing that reflects value and meets business goals, making it a valuable resource for anyone looking to optimize their pricing strategy and enhance their entrepreneurial success.