Amber Figlow's Guide to Creating Content Strategy Pillars

In this insightful clip, Amber Figlow, a content strategy expert with over a decade of experience, discusses the importance of content pillars in developing a robust content strategy for small businesses. She defines content pillars as the foundational elements that structure your content creation process, ensuring relevance and alignment with your target audience. Amber emphasizes that effective content pillars should be broad enough to generate diverse ideas yet specific enough to resonate with your niche. Watch to uncover practical strategies and examples to help simplify your content creation and boost engagement through tailored content strategies.